The holidays have come to an end, Christmas is officially over, and what can be said about the month of December from an economic perspective? Across Canada the unemployment rate jumped by 0.3 percentage points to 6.6 per cent in December as 34,000 jobs disappeared, with almost half the losses in Alberta.It had been the second consecutive month of significant job losses with declines in full-time jobs and the construction sector leading the declines. With unemployment down creating a financial drought it comes as no surprise that people were hesitant to buy any large items for Christmas and people were planning to spend about 76% less than usual. One of the biggest areas worth examining is the automotive sector during these times and what they are doing to rebound from their losses?
Are you curious?
I was, and what did I find? Ford, in the first quarter of last year was already down 8.7 Billion dollars and the trend continued throughout the remaining months. To offset these huge losses and bounce back on their feet Ford recently announced the production of a new line of technological perks that will be found in new cars. These electronic gadgets are said to be internet ready and more interactive than ever. So let's step back and have a good look at this. Last week I saw a women driving a car, talking on her cell phone and eating something and now Ford is proposing Online Facebook in your car? Come on!!! I realize you are trying to spark the economy and get yourselves out of the hole but I can almost assure you that the production of these gadgets will not be in North America but in China or somewhere out East.
But at least we can "poke" one another and create events on Facebook while we drive from one Gas station to the next.
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